OpenUP. Episode 5

On December 11 at OpenUP. Episode 5, Arpi Karapetyan will be hosting Liana Markosyan – a strategic and innovative marketing expert with over 15 years of experience. Liana’s expertise in the luxury industry combines a deep understanding of market dynamics with a keen appreciation for aesthetic values. As the Head of Marketing and Business Strategy at HERMITAGE, she designs impactful and pioneering brand marketing programs that enhance the global visibility of luxury brands, delivering unique experiences that elevate lives.

Liana has built a career that blends creativity with strategic insight. She has led cross-functional teams, executing over 200 successful campaigns encompassing digital marketing, influencer collaborations, and high-profile event management. Her innovative marketing approaches consistently deliver a competitive edge, boosting brand recognition and strengthening market share.

Liana also hosts the HERMITAGE podcast, Armenia’s first of its kind, dedicated to exploring the cultural and emotional influence of fragrances and art. The podcast features collaborations with artists and cultural figures, offering rich insights into these sensory experiences.

Additionally, she is the co-founder of the “Armenian Conversations” initiative, organized at the Armenian University, aimed at introducing students to the profound values of Armenian culture. Through this initiative, cultural events are regularly curated to deepen cultural awareness.

Leveraging her experience and creativity, Liana founded Bureau, a marketing agency focused on enhancing business performance and creating value, transforming concepts from form to substance. Bureau adopts innovative and ethical marketing strategies, emphasizing sustainability, skillful brand storytelling, and deep consumer engagement. This approach allows brands to cut through superficial noise, fostering long-term relationships that drive sustainable success.

So, this time we will have a conversation with Liana Markosyan, during which we will try to discover the multi-layered and beautiful essence of his personality in all its manifestations with the help of various exercises, questions and games.

Be ready to be open and proactive and try to discover not only our guest, but also yourself.

Join us for an evening, where together with Edgar, Arpi will offer a unique lens on self-discovery and in-depth conversation.

️Save the date for Episode 5! December 11, 18:30 at Sundukyan State Academic Theatre.

️️  Hurry up to get your tickets below. Limited seats available!