Branding & Content


Do we even need to talk about the importance of branding? The brand is the face and mood of the company, events, and any initiatives. We develop both external and internal PR campaigns, including:

  • Corporate style and identity
  • POS materials, merch, and printing
  • Brand mascots
  • Presentation design and marketing kit

Content marketing: video and animation, graphics, copywriting

Content creation is our forte. Properly chosen words and visual design will perfectly complement any message, communication or event. Within all the options we provide, we pay the utmost attention to the most important components of internal communication: the text, illustrations, video and audio content, animation and design.

About the Expert

Iolanta Sarkisyan has 18+ years of experience in managing internal communications, building cooperative culture, and in HR marketing.

She is:

  • an HR marketing and Internal Communications expert
  • an author of motivational educational programs in the field of corporate culture and HR marketing
  • a consultant, trainer, active member, and moderator of industry communities and conferences on Internal Communications
  • a co-author of HR projects that became laureates of Head Hunter’s HR Brand Award
  • a speaker of online and offline conferences
  • a jury member and consultant of awards in the fields of corporate culture and Employer branding, including Intercomm, HR Brand, Golden Puzzle, Silver Ray, etc.
  • the founder and CEO of the “Brand Lovers” communication agency